What a Twitter Shortener Could Mean for Marketers
Sep/100
Twitter users learned on Thursday that the site will begin wrapping all links posted through the service with its own t.co domain. Twitter had been discussing this proposal on its blog, so the…
Vail Resorts Mobile App Lets Users Check In on the Slopes
Sep/100
Colorado-based Vail Resorts has rolled out a mobile app that let skiers and snowboards hit the slopes – virtually. Called EpicMix, the service allows guests at the five resorts – Vail, Beaver Creek,…
E-mail Drives Consumer Purchases. Does Anything Else Matter?
Sep/100
Half of U.S. consumers have made an in-store or telephone purchase after receiving a promotional e-mail, a recent study from digital marketing firm e-Dialog found. Overall, 57% of global consumers…
Marketing Data Roundup: Four reasons why we forward links and videos
Sep/100
Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.
4 Reasons to Forward a…
Top Industry News for 9-02-10: AOL inks new five-year search ad deal with Google
Sep/100
Search:
AOL signs new five-year search advertising deal with Google, adds mobile.
Yahoo loses key South Korean search partnership.
Tech Innovation:
Apple unveils new line of iPods, revamped…
OpenX CTO to speak at AdMonsters “OPS” in NYC
Sep/100
John Linden, OpenX’s Chief Technology Officer will speak at the upcoming AdMonsters OPS conference in NYC on Sept. 30th.
His talk, Ad Serving Transformed: ‘Revenue Serving’ Lays New Foundation for Growth, is a wake-up call for publishers.
He’ll review the biggest challenges facing publishers today, and why the old approach to managing advertising doesn’t work in today’s dynamic market. He’ll explain how the industry needs a smarter approach to managing advertising that replaces static ad serving with ‘revenue serving,’ enabling publishers to automatically maximize their direct and indirect revenue on one platform.
He’ll show how a next generation ad server must redefine how to classify, package, and sell ad inventory so publishers can launch new ad products in an increasingly competitive marketplace—while giving them better control over targeting data, more accurate forecasting, and instant access to global demand.
He will also explain why the industry needs a global ad exchange to help publishers improve yield from their international inventory.
[ANNOUNCE] Apache Traffic Server 2.1.2-unstable released
Sep/100
Apache Traffic Server v2.1.2-unstable Released
The Apache Software Foundation and the Apache Traffic Server project are
pleased to announce the release of Apache Traffic Server v2.1.2. This is
a developer release, i.e. it is not intended for production use.
However, we encourage Traffic Server users to download and try our
developer releases, and file bugs (and/or send patches), to help prepare
our next stable release. In particular, users of the v2.1.0 and v2.1.1
releases are encouraged to upgrade to this version.
This release was primarily prepared to address the CVE-2010-2952 DNS
security improvements, and is immediately available for download at
http://trafficserver.apache.org/downloads.html
More details about this release is available on our download page.
Signature and checksums for the artifact are also included below.
Cheers,
-- The Apache Traffic Server community
-----BEGIN PGP SIGNATURE-----
Version: GnuPG v1.4.10 (GNU/Linux)
iQIcBAABCgAGBQJMdwcdAAoJEFM97xVde7xae24P/0JbCQ9XQZptb2VTO1T8/d/m
HozliW5Ht3MZD8wLMC/wi8e0aHpJJ9KmpPlLuZYmV91JqEY5CQpsDPMgxa1Smqdn
yKodQWmsb2f+cXa//8NxGJ+LlMpU6Y6rVPzLHzVJ4mvxgXwa0OB14b3cIgZSj3kw
sJu0T40NrBxoPEifjZHMghSNKqY7KQmDco4Hw2yWSiODSFr+DblsN/wkSNu8x0CY
3J6A/B/WtIy2qvd8XpBULqwd6fk7Mqqjr0QSwIGidaCwA//0vzZ0rH6YwXOtZdaH
oaYv4R/12ew9V+n4+qHuXsQZ7HB7r8vaxgEYuOQuoaAdYiCUfYUQQxsvMaP0V3wq
1Q77KId+koPt2CVBxkFGZrhe9+miq6LlJw0yKhq4JgfLQGAFWSICxEm6nI79i20V
CFJhXu+uRuAAp4CvyKw9xCHOoWNomQeG2l2fTMrbpf9IYyjUY27BftxgoTcf9Itv
Rxb/yVv7DqizpR5uhCvpUZ8oZ+RVfxU03mBQ6cfKd0o0RViJxCzEwyMv/28JVPEX
kJv3G+olGZggerLmKJ0wWYi7fIRdeCLk4RAuBHW097ZimNgEHYSVdUFwzDLp7WX4
onxWj1XnsLs+OKt7gzwhTgyMHuQxW4uja/WxtGMEwSRCuzImh8kgUmU9FCbec3D4
5PwSDVyWssI4GYSBqc3q
=JSPf
-----END PGP SIGNATURE-----
MD5: 67345d62bcb01a58f9a4b281bbaed1d2 *trafficserver-2.1.2-unstable.tar.bz2
SHA1: 2aec3e4b4af98f200b22d9696618bc11c1af0b51
*trafficserver-2.1.2-unstable.tar.bz2
[ANNOUNCE] Apache Traffic Server 2.0.1 released
Sep/100
Apache Traffic Server v2.0.1 Released
The Apache Software Foundation and the Apache Traffic Server project are
pleased to announce the release of Apache Traffic Server v2.0.1. This is
a maintenance release for the stable v2.0 branch, and we encourage
v2.0.0 users to upgrade to this latest version.
This release was primarily prepared to address the CVE-2010-2952 DNS
security improvements, and is immediately available for download at
http://trafficserver.apache.org/downloads.html
More details about this release is available on our download page.
Signature and checksums for the artifact are also included below.
Cheers,
-- The Apache Traffic Server community
-----BEGIN PGP SIGNATURE-----
Version: GnuPG v1.4.10 (GNU/Linux)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=vOEj
-----END PGP SIGNATURE-----
MD5: 94fc8b032eea873a1a4838249c0408a2 trafficserver-2.0.1.tar.bz2
SHA1: 2a5fdc36665585908b6ab8d5f063570d8ba4cd02 trafficserver-2.0.1.tar.bz2
Back to My Old Stomping Grounds For a Family Wedding & Research on a GeoDomain Project
Sep/100
I’m currently in Sarasota, Florida where our son will be getting married on the beach this weekend. While I’m in Sarasota – the place where I began a TV sporstcasting career – I will also be researching a possible geodomain project. More details in what will be my last Lowdown post until Tuesday.
Savvy Use of Online Ad Technologies Gooses Nevada Tourism Ad ROI
Sep/100
The Nevada Commission on Tourism recently concluded that its year-long advertising campaign directly generated $110 million in tax revenue. Translation: for every $1 spent on ads $31 in tax revenue…