How Will Advertisers React to the Looser ABC Standards?
Jul/100
The Audit Bureau of Circulations is loosening its standards to allow subscribers of digital subscriptions and hybrid publishing plans to count as paid circulation. The board’s aim is to accommodate…
Top Toolkit News: Mobile ValueTrack
Jul/100
Mobile Marketing
Google has launched Mobile ValueTrack for advertisers to track clicks on mobile devices. Mobile ValueTrack works the same way it does for search and content, writes Miles Johnson…
Top Industry News for 7-22-10: IBM developing analytics suite for advertisers
Jul/100
Measurement & Analytics:
IBM working on analytics suite for advertisers.
Online Ad Market:
New York Times revenue rises as digital advertising help offset print decline.
Yahoo’s display ads…
Top Industry News for 7-16-10: Ad buoy Google; profits, not so much
Jul/100
Search:
Ads buoy Google; profit disappoints.
Yahoo to switch to Bing organic search results next month.
Publishing:
Virgin plans magazine as iPad app if enough advertisers sign…
Unlike Promoted Tweets, Earlybird May Work
Jul/100
Twitter’s first Twitter account to promote deals from select advertisers, Earlybird, has launched with its first deal. According to the Twitter Blog, the site’s first exclusive offer comes from The…
Top Industry News for 7-09-10: Advertisers give new ways to opt out of targeted ads
Jul/100
Ad Targeting:
Advertisers offer new way to opt out of targeted online ads.
Social Media:
Facebook buys provider of user-generated travel guides.
Online Ad Market:
iPhone developer throws cold…
With TV ‘s Audience Growing Old, Advertisers Told to Spend Their Money on the Web
Jun/100
Younger viewers are deserting TV in droves, choosing to consume their video online instead. The median age of prime time TV viewers is the oldest ever – close to 51 years old now. That has huge ramifications for TV as well as video rich web platforms that stand to benefit from the historic shift.
What You Never Would Have Guessed About Facebook Users
Jun/100
Facebook’s business model is built around sharing data about its users – sharing it with other users and with advertisers. For all the openness around the social network, some of the data points that…
Large Advertisers Boost Q1 Spending
May/100
The largest advertisers boosted spending significantly in the first quarter of 2010, according to new data from Kantar Media.
P&G Remains Biggest Spender
The top three advertisers increased spending…
Will the ‘Hundreds’ of Advertisers Twitter Expects Be As Successful as the Early Adopters?
May/100
Twitter is expecting hundreds of advertisers to use its recently-introduced ad platform, Promoted Tweets, according to an interview COO Dick Costolo gave to Reuters. The company is currently…