Top Industry News for 9-02-10: AOL inks new five-year search ad deal with Google
Sep/100
Search:
AOL signs new five-year search advertising deal with Google, adds mobile.
Yahoo loses key South Korean search partnership.
Tech Innovation:
Apple unveils new line of iPods, revamped…
OpenX CTO to speak at AdMonsters “OPS” in NYC
Sep/100
John Linden, OpenX’s Chief Technology Officer will speak at the upcoming AdMonsters OPS conference in NYC on Sept. 30th.
His talk, Ad Serving Transformed: ‘Revenue Serving’ Lays New Foundation for Growth, is a wake-up call for publishers.
He’ll review the biggest challenges facing publishers today, and why the old approach to managing advertising doesn’t work in today’s dynamic market. He’ll explain how the industry needs a smarter approach to managing advertising that replaces static ad serving with ‘revenue serving,’ enabling publishers to automatically maximize their direct and indirect revenue on one platform.
He’ll show how a next generation ad server must redefine how to classify, package, and sell ad inventory so publishers can launch new ad products in an increasingly competitive marketplace—while giving them better control over targeting data, more accurate forecasting, and instant access to global demand.
He will also explain why the industry needs a global ad exchange to help publishers improve yield from their international inventory.
OpenX goes to Japan!
Aug/100
Today we are thrilled to announce a partnership with Dentsu’s digital arm, CCI, to operate OpenX Market Japan, which will be powered by and built on the OpenX technology platform. This exciting partnership is the latest chapter in the rollout of OpenX’s unique “Global/Local” alliance strategy. With these partnerships, OpenX is creating a global ad marketplace with leading regional media companies that have strong online advertising assets and deep publisher/buyer relationships.
This partnership represents the first time a major global advertising agency holding group, Dentsu, has entered the exchange space as an operating principal. Their participation signals that the ad exchange category is gaining momentum and becoming a significant media channel for leading players in the advertising industry.
Our partnership with Dentsu-CCI represents our second major partner (Orange was the first in EU) in a global, interconnected alliance of regional partners who are participating in OpenX Market.
Check out the some of the early coverage of the news.
And stay tuned for the launch of the OpenX Market Japan in the fourth quarter of 2010.
DOOH at Doctors’ Offices, Convenience Stores. What’s Next?
Aug/100
Digital out-of-home advertising is finding its way into new venues such as doctors’ offices and gas stations. At the same time, new industries – consumer goods for instance – are barely easing their…
New OpenX Whitepaper Explains Demand Side Platforms
Aug/100
Did you know Forrester predicts 30% of online ad spending will funnel through DSPs and other real-time bidded markets next year?
You’d be surprised how many advertising professionals still don’t know what Demand Side Platforms (DSPs) are, or how they should work with them.
To help you understand this growing opportunity, and how you can capture your share of the dollars, we wrote an OpenX original whitepaper:
Demand Side Platforms: How Publishers Can Profit
SUMMARY: This white paper explains what DSPs are and how they work with online ad exchanges like OpenX Market. It reviews what opportunities they create for both advertisers and publishers and what publishers in particular can do to profit from them.
To download the whitepaper, click here.
Top Industry News for 8-09-10: Google, Verizon propose tiered Internet
Aug/100
Legal/Regulatory:
Google, Verizon propose open versus paid Internet.
Mobile Marketing:
Google and Apple prepare for mobile advertising battle.
Publishing:
Fox News’ digital divide.
Media…
Top Industry News for 7-22-10: IBM developing analytics suite for advertisers
Jul/100
Measurement & Analytics:
IBM working on analytics suite for advertisers.
Online Ad Market:
New York Times revenue rises as digital advertising help offset print decline.
Yahoo’s display ads…
Ben & Jerry’s Abandons E-mail Marketing in Favor of Social Media
Jul/100
Ben & Jerry’s is abandoning its e-mail marketing initiatives to focus exclusively on social media advertising. It will be among the first large brands to make that leap, reports New Age Media. (via…
TwidVid Launches SocialAds Video Ad Network
Jul/100
Twitter video hosting service TwitVid has launched standalone video advertising network called SocialAds. Its goal is to help businesses connect with customers by collecting followers and retweets…
Toyota’s Efforts to Rehabilitate Image Not Working: Survey
Jul/100
Starch Advertising Research data suggests that Toyota’s advertising efforts to rehabilitate its image with U.S. consumers may not have had the impact it would have liked. The firm has tracked the…