Industry Buzz & News: 4/19/10
Apr/100
Ad Agencies:
Skilled clients pose threat to ad agencies.
New services monitor exactly when ads appear.
Ad networks work to lure brand marketers.
Online Ad Industry:
IAB gets tough to play nice…
4ORCE Unveils State-of-the-Art UX Lab
Apr/100
4ORCE UX Lab to Improve User Experience for Brand Marketers (PRWeb Apr 12, 2010)
Read the full story at http://www.prweb.com/releases/2010/04/prweb3861204.htm
4ORCE Launches State-of-the-Art UX Lab
Apr/100
4ORCE UX Lab to Improve User Experience for Brand Marketers (PRWeb Apr 9, 2010)
Read the full story at http://www.prweb.com/releases/2010/04/prweb3854964.htm
Celebrities Offer Branding Lessons
Apr/100
How public celebrities gain and lose popularity can be instructive for brand marketers, according to Dr. Bob Deutsch of marketing firm Brain Sells.
One of the biggest lessons, that stonewalling a…
Visual IQ Bolsters Team to Help Clients Better Align Marketing Efforts with Business Goals
Mar/100
Industry veteran to support agency and brand marketers’ efforts to improve cross-channel measurement, optimization (PRWeb Mar 4, 2010)
Read the full story at http://www.prweb.com/releases/Visual_IQ/marketing_intelligence/prweb3680714.htm