Top Toolkit News: AdSense revamps content ad units
Aug/100
Display
AdSense has revamped the design of some of its content ad units. For Leaderboard (728×90), the title, description, and URL are now arranged in rows instead of columns, except in the case when…
Humor the Main Theme in July’s Top Viral Videos
Aug/100
Humor was the dominant theme in video content distributor goviral’s list of the top 10 viral videos for July 2010. There was the “Old Spice guy” performing impossible feats and answering questions on…
One billion reasons to use Opera Mini every day
Jul/100
Opera joins the exclusive one billion served per day club. According to Opera Software statistics, Opera Mini users viewed more than one billion pages on July 25, 2010. Every second, Opera Mini servers compressed more than 11,500 pages before sending that content to phones around the world.
Top Toolkit News: Mobile ValueTrack
Jul/100
Mobile Marketing
Google has launched Mobile ValueTrack for advertisers to track clicks on mobile devices. Mobile ValueTrack works the same way it does for search and content, writes Miles Johnson…
Top Toolkit News: Lyris’ real-time conversion and revenue tracking
Jul/100
E-Mail Marketing
Lyris has released a real-time conversion and revenue tracking tool as part of its HQ application that allows marketers to view how visitors respond to e-mail and site content while…
Shoddy Content Targeted by Syndicators, SEO Marketers – and Google
Jul/100
Content churned out – and then syndicated – by such companies as Demand Media or Associated Content, aka content mills, is of growing concern to the Internet Content Syndication Council. This group…
More Thoughts on Timing Tweets, Emails
Jun/100
Timing emails and Tweets is a subject of intense interest to marketers and brands. With consumers bombarded with content, there is only a small window of time – a fleeting moment in the case of a…
Who Will Fall to Facebook Questions?
Jun/100
Facebook is gathering applications for content writers for its latest innovation called Facebook Questions, soon to be launched as a private beta. Apparently styled after Yahoo Answers and…
Industry Buzz & News: 6/01/10
Jun/100
Viral Marketing:
Merchants push sales through social media.
Orbitz holds user-generated content contest.
Ad Targeting:
All the world’s a game and brands want to play along.
Online Ad…
Google Reveals Revenue Split with AdSense Publishers
May/100
Google has announced the revenue split it gives to AdSense publishers for its two main AdSense products, AdSense for content and AdSense for search. Until now, the small publishers who use Google’s…