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eMetrics Marketing Optimization Summit, Year of Social Media Metrics: Ability to Measure Value of Social Media Top of Mind for Marketers

The eMetrics Marketing Optimization Summit in San Jose, May 3-7, is drawing attention to the explosive growth of Social Media and the need to measure its value to business. Jim Sterne, author of "Social Media Metrics: How to Measure and Optimize Your Marketing Investment" (John Wiley & Sons, May, 2010) will open the Summit by highlighting the new types of metrics required for social media and reinforcing the traditional metrics that still apply. (PRWeb Mar 9, 2010)

Read the full story at http://www.prweb.com/releases/2010/03/prweb3707174.htm