Yahoo’s Upshot: Another Opportunity for Targeted Ads?
Jul/100
Yahoo has introduced a news initiative dubbed The Upshot that will use popular search queries to guide reporting. While Yahoo has not discussed ad opportunities around Upshot, marketers are intrigued…
Is Crowdsourcing Ready for Prime Time? In Some Cases, Yes.
Jun/100
It is easy to understand crowdsourcing’s appeal to cash strapped companies: instead of launching a resource-intense internal initiative to advance a brand, or develop a product, for a lower cost it…
Will Facebook’s Open Graph Dilute its Ad Appeal?
Apr/100
Facebook is launching an initiative that makes it easier for the site to share what it knows about its users – and subsequently receive more information about them from other sites. The upshot for…
Odwalla Facebook Marketing Campaign Plays Off Musical Fest
Mar/100
Odwalla, the high-end juice maker, is launching a marketing initiative called ‘Campaign Against Ordinary’ that is centered on its Facebook redesign and a Coachella Music Festival ticket…
New Web-Technology Company has “Bright Idea” to Help Regional Business Boom Nationally
Mar/100
Idea Bright Marketing, (http://www.ideabrightmarketing.com), developer of web based marketing applications, publically announced their initiative to introduce service based electronic marketing programs and applications in an effort to help make regional businesses more competitive on a national level. (PRWeb Mar 31, 2010)
Read the full story at http://www.prweb.com/releases/website-design/online-marketing/prweb3807064.htm
.Music (DOT MUSIC) Surpasses 2 Million Supporters for the .music Domain Name Extension, Sponsors Social Media Week in New York (#SMWNY)
Feb/100
The .music (DOT MUSIC) domain name initiative surpasses 2 million supporters to launch the .music domain extension for the global music community and industry. The .music registry sponsors Social Media Week in New York and discusses the future of .music branding and music marketing on the web. (PRWeb Feb 3, 2010)
Read the full story at http://www.prweb.com/releases/music_dotmusic_TLD_gTLD/dot_music_domain_name/prweb3557484.htm
Peanut Labs to Donate 10 Percent of February Profits to Haiti Earthquake Relief
Jan/100
New Initiative, ‘Sample for Haiti,’ Aims to Reach $25,000 in Disaster Relief Funds (PRWeb Jan 20, 2010)
Read the full story at http://www.prweb.com/releases/2010/01/prweb3476354.htm
8 Tips for Hiring a Social Media Expert
Jan/100
Because it is meant to look fun, putting together a social media campaign – or integrating one into a larger online initiative – can be surprisingly difficult. There are many challenges to capturing…
Consumer Groups Call for ‘TV Everywhere’ Investigation
Jan/100
The cable industry’s TV Everywhere initiative is being attacked by seven consumer advocacy groups that claim the plan stifles competition in the emerging market for online television programming.
The…
“Life…supplemented” Announces America’s Wellness Challenge
Dec/090
Enter for a chance to win $15,000 and get healthy doing it! (PRWeb Dec 30, 2009)
Read the full story at http://www.prweb.com/releases/Life_supplemented/wellness_initiative/prweb3390194.htm