E-mail Drives Consumer Purchases. Does Anything Else Matter?
Sep/100
Half of U.S. consumers have made an in-store or telephone purchase after receiving a promotional e-mail, a recent study from digital marketing firm e-Dialog found. Overall, 57% of global consumers…
Marketing Data Roundup: Four reasons why we forward links and videos
Sep/100
Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.
4 Reasons to Forward a…
Marketing Data Roundup: iPhone users are from Venus; Android users, from Mars
Sep/100
Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.
The Differences Between…
Marketing Data Roundup: Product price figures into software vendors’ customer acquisition costs
Aug/100
Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.
Product Price Figure…
Marketing Data Roundup: Android mobile web browsing grows 400% in Q2
Aug/100
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Android…
Video Ads are Print Magazines’ Latest Foray Into Outlier Marketing
Aug/100
Print magazine are never going to be able to adopt the full-range of outlier technology that is available for online marketers. That doesn’t mean they cannot come close in some instances. The most…
Marketing Data RoundUp: Doctors go online for health data too
Aug/100
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site,…
Marketing Data RoundUp: OOH ad revenue posts largest year-over-year gain in 2 years
Aug/100
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Q2 OOH Ad…
Marketing Data RoundUp: High-spending SMB campaigns vs. the typical small company
Aug/100
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
High…
Top Industry News for 8-25-10: Online coupons get smarter and smarter
Aug/100
Online Ad Market:
Online coupons get smarter.
News Corp to fold digital ad unit into MySpace.
Global recovery to be ‘LuVVy-shaped’, says WPP chief.
Direct marketing job picture worsens since…