The Promise of More Sales Prompt Some Firms to Make That Social Media Position Full Time
Aug/100
Only 9% of surveyed organizations have full-time positions dedicated to managing social media responsibilities, while 90% include those as part of someone’s overall responsibilities, according to a…![]()
Top Industry News for 8-23-10: Facebook’s Car Town snags Honda ads
Aug/100
Social Media:
Facebook’s ‘Car Town’ gains Honda ads in games shift.
Facebook buys social site Hot Potato.
Search:
Google buys visual search engine Like.com.
Google tests search that delivers…![]()
Top Industry News for 8-20-10: Nokia acquires analystics firm
Aug/100
Measurement & Analytics:
Nokia acquires analytics firm.
As web surfers share, marketers track.
Social Media:
What Facebook Places means for marketers and developers.
Privacy:
Facebook Places…![]()
Top Industry News for 8-19-10: Facebook unveils location-based service
Aug/100
Social Media:
Facebook unveils location-based service.
Mobile Marketing:
Apple shutting down Quattro to focus exclusively on iAd.
RIM shops for mobile ad network.
Mobile ad firms capitalize on…![]()
Top Industry News for 8-18-10: Apple receiving 55% of mobile ad hits
Aug/100
Mobile Marketing:
Apple still gets 55% of mobile ad hits.
Hulu serving three times as many video ads as YouTube.
Report says Apple to launch 7-inch iPad by Christmas.
Social Media:
The…![]()
Top Toolkit News: Psychological analytics
Aug/100
Analytics
ClearSaleing and Mindset Media are partnering to offer a service in which advertisers can identify the personality traits of their online consumers and determine which of these traits drive…![]()
JetBlue’s Social Media Strategy Survives Steve Slater
Aug/100
JetBlues social media strategy has been tested this week with the saga of flight attendant Steve Slater. After questions about the airline’s social media silence – and its bypassing of a seemingly…![]()
Top Industry News for 8-13-10: Oracle sues Google over Android
Aug/100
Smartphones:
Oracle sues Google over Android OS.
Android helps boost global smartphone sales.
Social Media:
Delta launches ticket window on Facebook.
Twitter introduces Tweet…![]()
For Better or Worse, Demand Media’s Plans Tied to Google
Aug/100
Demand Media is beginning to move toward its initial public offering – which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange…![]()