North American (NYC) Launch Release!
Dec/090
Elephant Traffic Unveils First Transparent Web-Based Interface for Advertisers to Capture Direct Navigation Search Traffic
Wednesday, November 04, 2009
Direct Navigation Search Traffic is 50% More Likely to Convert and 40% Cheaper Than PPC
NEW YORK, November 4 /PRNewswire/ — Elephant Traffic announced today the official U.S. launch of its new web-based interface to drive targeted search traffic to users’ domains. The service is designed to help advertisers optimize online spend by offering a steady traffic stream that is 50% more likely to convert and 40% cheaper than that of pay-per-click ads. Elephant Traffic provides real-time reporting and unprecedented transparency.
Elephant Traffic and its partners have a vast portfolio of domains with high traffic that results from direct navigation searches, which entails searching by URL such as laptops.com or mexicovacations.com as opposed to using search terms in a search engine. That traffic, which can be grouped by vertical and geography, can be directed to the buyer’s site of preference using the Elephant Traffic’s web-based interface found at http://Elephant-Traffic.com. Advertisers select streams of traffic from available domains and redirects can be set-up with a few clicks of the mouse with real-time monitoring. Elephant Traffic is the only provider of transparent direct navigation traffic, which allows you to choose the exact domains from which you would like to receive traffic.
Wei-Hai Chu, Elephant Traffic’s CEO, explains, “Not many people are aware direct navigation search amounts to 14% of all online searches and that only 11.5% of this traffic is being captured by traditional online advertising. Elephant Traffic gives advertisers the ability to capture this highly targeted yet untapped traffic quickly and easily using a streamlined interface.”
Discussing the direct benefits for advertisers, Commercial Director Daniel Goris
says, “We’re able to give advertisers direct access to consumers who are twice as likely to complete an online purchase. Direct navigation search traffic has been neglected till now but our research has shown that it delivers up to 50% higher conversions rates than standard PPC advertising. What we’ve put together offers advertisers a great tool to diversify their online budgets and boost conversion rates.”
Elephant Traffic is pleased to launch in the U.S. at ad:tech New York and will host an official launch party on Nov. 4th at 1OAK on W. 17th St. between 9th and 10th Avenue from 7-11pm. The event is by invitation only but to register for more information, please visit http://Elephant-Traffic.com/adtech.
About Elephant Traffic
Elephant Traffic specializes in providing advertisers with high-quality targeted redirects originating from direct navigation search traffic. Elephant Traffic is part of Elephant Orchestra, a Prague-based company dedicated to innovation within the world of domains and traffic monetization. For more information please contact Jeremy Lopez at +420 725 060 188 or email jlopez@elephant-traffic.com or visit http://www.elephant-traffic.com.
Elephant Traffic Official Launch!
Oct/090
Elephant Traffic unveils first online interface for advertisers to capture direct navigation traffic
Direct navigation traffic is 50% more likely to convert and 40% cheaper than PPC
SEPTEMBER 22, 2009 [LONDON] – Elephant Traffic announced today the official launch of their new online service for direct navigation advertising. The service is designed to offer advertisers a new way to optimize online spend by offering a more effective and a lower-cost alternative to existing pay-per-click services.
The Elephant Traffic service allows advertisers to engage in direct navigation advertising, which redirects traffic from other industry specific domains to the advertiser’s site of preference. By utilizing its vast portfolio of domains, Elephant Traffic harnesses the traffic resulting from direct navigation search, which is a method of search using domain names like fly.com or laptops.com in the browser address bar as opposed to using a search engine and keywords. Advertisers select available domains from verticals appropriate to their product and purchase per-visitor traffic using a web-based interface. Once an advertiser has booked a domain, consumers engaging in direct navigation search are routed directly to the advertiser’s website. Campaigns can be set-up with a few clicks of the mouse and monitored in real-time.
Wei-Hai Chu, Elephant Traffic’s CEO, explains, “One of the most surprising things about internet use is that 14% of online searches are done by using direct navigation. Elephant Traffic gives advertisers the ability to capture this highly targeted traffic quickly and easily using a streamlined interface.”
Discussing the direct benefits for advertisers, Commercial Director Daniel Goris says, “What’s so exciting about Elephant Traffic is that we’re able to give advertisers direct access to consumers who are twice as likely to complete an online purchase. Direct navigation search traffic has been neglected till now but our research has shown that it delivers up to 50% higher conversions rates than standard PPC advertising. What we’ve put together offers advertisers a great tool to diversify their online budgets and boost conversion rates.”
Elephant Traffic is pleased to launch as an official partner of ad:tech London and will hold a joint launch event with the conference at the Kensington Roof Gardens on the 22nd of September.
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About Elephant Traffic
Elephant Traffic specializes in providing advertisers with high-quality targeted redirects originating from type-in traffic. Elephant Traffic is part of Elephant Orchestra, a Prague-based company made up of a young and highly motivated team dedicated to innovation within the world of domains and traffic monetization. For more information please contact Jeremy Lopez at +420 725 060 188 or email jlopez@elephant-traffic.com. Web: www.elephant-traffic.com
GoECart Continues Wave of Ecommerce Innovation with Advanced Site Search Features
Sep/090
Guided Navigation and Auto Complete help web shoppers quickly find relevant products, resulting in higher sales conversions for retailers. (PRWeb Sep 15, 2009)
Read the full story at http://www.prweb.com/releases/Ecommerce/Search/prweb2871664.htm
What’s Old Is New Again for Driving Web Site Traffic
Jul/090
While online business owners have become more aware of tactics for driving traffic to their Web sites, it is easy to overlook the more basic methods amidst the rise of new Search Engine Optimization (SEO) techniques involving the content and HTML coding of Web sites. Search engine traffic can be inconsistent — search engine algorithms can change, and search engines don’t get paid by the organic traffic they create. Online businesses should invest in opening multiple channels of traffic toward their Web site, and one of the most time-tested yet little-known sources of traffic is called “direct navigation traffic.”
Direct navigation traffic is Web site traffic driven by users searching by typing a domain name directly into a browser rather than a search engine (i.e. typing www.vodka.com, when looking for vodka). An estimated one in six searches are conducted through direct navigation, and generic domain names such as pizza.com or banners.com that can drive this sort of traffic are highly valued sites that marketing-savvy companies, content providers and advertisers are looking to leverage. Direct navigation traffic is one of main drivers of explosive growth in the secondary domain name market, where companies and content providers are spending five, six and or seven figures for the right domain name. Below are three significant ways that you can tap direct navigation traffic and compliment your new SEO strategies with an established, yet often underutilized traffic channel… (read full story @ http://www.ecommercetimes.com/story/65095.html
Direct Navigation Marketing 101
Jun/090
Direct navigation describes the method individuals use to navigate the World Wide Web in order to arrive at specific websites. Direct navigation is a 10 year old term which is generally understood to include type-in-traffic.
Direct navigation traffic was first discovered circa 1996. The few lucky domainers who had premium names and analyzed their traffic found people were typing in their domain names and bypassing search engines. Many of them immediately realized the potential of these domain names. At that time the direct navigation segment of the World Wide Web was born.
Domainers (owners of the url’s that are reached through this method of searching) describe direct navigation as an Internet user navigating to a website directly through the browser address bar. They bypass online search engines by typing a name like “hotels” and adding “.com”. For that reason direct navigation traffic is more valuable than search engine traffic since it is better targeted. Short words that describe large segments of a market are the most valuable direct navigation names. Domainers call these names premium names and they have sold in the millions of dollars year after year since 1997.
How can direct navigation be used as a marketing tool:
Direct navigation marketing uses the traffic from the generic domains and re-directs them to content pages or products (your website) so that you can benefit from highly targeted searches.
Example:
If an Internet user is using direct navigation search and type in www.laptops.com they find themselves on a parked page that has no content, only advertisements. What we do is take these potential clients and direct them to you, the advertiser’s website, given that your content and brand are relevant. In this example Apple, Dell or a small computer reseller would be an ideal advertiser that would benefit greatly from users looking for laptops. Therefore, when the user types in www.laptops.com they are now directed to the advertiser’s website (in this case either Apple, Dell or the reseller’s site).
Why should you as a marketer/advertiser use DN and how can you benefit from its use:
A 2005 study of Internet traffic by WebSideStory’s StatMarket division revealed that direct navigation traffic converts into sales for advertisers at 4.23% of total visits, compared to 2.3% for product and service related searches performed via the search box on search engines such as Google or Yahoo.
Benefits that coincide with direct navigation marketing include transparency and beforehand knowledge of your reach. Unlike traditional PPC marketing where the time frame of the campaign is based on how quickly web surfers click on your ads leaving you in the dark about frequency, defined costs, effectiveness of ad design, and the locations your ads are showing…
Direct Navigation allows you to:
1.Invest in as many or as few visitors as you want upfront
2.See where they originate (Geographically and from which websites)
3.Know your exact budget beforehand
4.Bypass any need to design ads – leaving out the worry of click thru rates
5.Spend less for more targeted visitors (compared to typical click thru advertising)
6.Spend less for higher sales conversation rates
Direct Navigation search accounts for 12% of all on-line searches. In 2007 these 12% of on-line searchers effectively became a billion dollar industry. You do not want to miss out on this untapped customer base.
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