Savvy Use of Online Ad Technologies Gooses Nevada Tourism Ad ROI
Sep/100
The Nevada Commission on Tourism recently concluded that its year-long advertising campaign directly generated $110 million in tax revenue. Translation: for every $1 spent on ads $31 in tax revenue…
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
Sep/100
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
Online display ad…
Online Pharma Ads to Rise 10.6%. Now If Only Someone Will Tell the FDA
Aug/100
Healthcare and pharmaceutical online advertising spending has traditionally accounted for a small portion of online ad spending, never breaching the 4% mark. That, though, may well change if a new…
Top Industry News for 8-27-10: USA Today shakes up staff as it repositions for mobile readers
Aug/100
Publishing:
USA Today shakes up staff as it repositions for mobile readers.
Yahoo revs up local content push.
Online Ad Market:
Deutsche Post goes from delivering mail to online ads.
Social…
Top Industry News for 8-26-10: Apple and Google ready for mobile ad war
Aug/100
Mobile Marketing:
Apple and Google prepare for mobile ad war.
Mophie and Intuit partner to create Complete Card Solution for iPhone.
E-readers are changing people’s reading habits.
Online Ad…
Android Rules for Marketers – But Which Android?
Aug/100
Online ad network Chitika has looked at ad click rates across its network, comparing both iPhone and Android. It came to the conclusion that Android users are far more valuable than iPhone users as…
Top Industry News for 8-25-10: Online coupons get smarter and smarter
Aug/100
Online Ad Market:
Online coupons get smarter.
News Corp to fold digital ad unit into MySpace.
Global recovery to be ‘LuVVy-shaped’, says WPP chief.
Direct marketing job picture worsens since…
4 Surprising Things You Can’t Trust Online
Aug/100
By now most people are aware of the obvious security pitfalls of the web: phishing attacks, identity theft and so on. Everything else, though – or so we would like to think – is okay. Not so,…
Marketing Data RoundUp: Men Spend More Time Viewing Online Video
Aug/100
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Men Spend…
So You Can Manipulate Digg After All
Aug/100
Reports are circulating that a group of politically conservative members have banded together on Digg to bury stories deemed to be too liberal to their liking and get the posters banned.
The online…