Augmented Reality on the Billboard
Jul/100
A billboard in New York City is using augmented reality in a Calvin Klein ad. Instead of beautiful model frolicking with her friends, people passing by – at least those without a smartphone – see…
Markerless AR Technology Makes Another Leap with PointRoll, Oddcast
Jul/100
PointRoll and Oddcast have developed augmented reality technology that doesn’t require a ‘marker’ for the webcam. Via a new partnership, PointRoll, a provider of digital marketing services, is…
AR Roundup: From Qualcomm to the BP Leak to Home Depot
Jul/100
Augmented reality has become marketers and many brands – not to mention consumers – latest, favorite toy, with the functionality finding its way into ads, of course, but also games, products and…
IBM Wimbledon App Adds Video to AR
Jun/100
IBM has updated its Seer App – an application that it claims to have been the first augmented reality app that used live data feeds – with location-based video steams in time for the Wimbledon games….
Tissot’s AR Feature Lets Customer Try on Watches
May/100
Tissot has developed an augmented reality feature that goes beyond just the means (that is, a fun and sexy app) to an actual, practical end: it allows shoppers to truly see what a watch will look…
Experts, Public Split on Web 3.0
May/100
Technology experts and the general public are both split on the likelihood of the semantic web, or ‘web 3.0,’ becoming a reality by 2020, according to a study from the Pew Research Center’s Internet…
Augmented Reality Packaging? Yawn. AR Interactive Packaging? Now That’s Exciting
May/100
Lego turned heads last month when it used augmented reality technology on the side of its packaging to give shoppers an idea of what the kit inside can produce. The boxes, created by augmented…
7-Eleven® And Blip.tv Join Forces To Create The Branded Series ’7-Eleven Road Trip Rally’
May/100
World's largest convenience retailer launches web-based reality series following two teams as they traverse the country, competing in daily challenges at local 7-Eleven stores (PRWeb May 3, 2010)
Read the full story at http://www.prweb.com/releases/bliptv/7Eleven/prweb3952984.htm
Share Your Dreams and Make.believe with Sony
May/100
Sony launches Asia Pacific make.believe microsite and invites consumers to show how they can turn imagination into reality with My Dot Moment video contest (PRWeb May 3, 2010)
Read the full story at http://www.prweb.com/releases/sony/makedotbelieve/prweb3952924.htm