Japan Tests Gender-Aware Billboards
Jul/100
Japan is testing a billboard that can tell the difference between male and female faces – and display appropriate ads accordingly. The system is running now in subway stations around Tokyo, CNET…
Lego Boxes Equipped with Augmented Reality
Apr/100
Augmented reality has been used by marketers on shoes, on envelopes, on subway platforms, in magazine ads, and of course in mobile apps. Now Lego is using the technology on the side of their…
San Francisco’s BART Adds Augmented Reality
Mar/100
San Franciso’s subway system, the BART, is the latest entity to use augmented reality to grab customers’ – or in this case, riders’ – attention with a message.
Developed by metaio, the application – …
Visa Uses 3D Video in Grand Central Terminal Ad Campaign
Feb/100
Visa is launching a month-long ad campaign in New York City’s Grand Central Terminal in which it will cover the subway corridor with 3D video and static images from its Olympic-themed advertising…