Industry Buzz & News: 03/01/10
Mar/100
Ad Technologies and Vendors:
Agencies and publishers go head-to-head over automated ad buys.
How Wired’s biometric Super Bowl ad winner is geeky surprise.
CeBIT goes 3D to pull in…
All Talk, No Action For Super Bowl XLIV Advertisers
Feb/100
New study from Chadwick Martin Bailey shows just 33% went online in response to ads they watched during the Super Bowl (PRWeb Feb 11, 2010)
Read the full story at http://www.prweb.com/releases/2010/02/prweb3590614.htm
Industry Buzz & Snippets: 02/09/10
Feb/100
Analytics:
6 personas that Google Analytics can’t track.
Ad Targeting:
Yahoo aims for more ad dollars from quick service restaurants.
Campaigns:
Social media score card: how the Super Bowl…
SocNets’ Impact on Super Bowl Ads Grows Stronger
Feb/100
Google, Facebook and Twitter played key roles in Sunday’s Super Bowl ad blitz – roles that these companies say will continue to have an impact on the brands far beyond the actual game.
Push to Social…
100,000 Fans Send Target’s February E-Card
Feb/100
Target is on track to replicate its Facebook campaign success last year with a similar – and scaled down – promotion it just launched.
Marrying two big events in February – the Super Bowl and…
Industry Buzz & Snippets: 02/08/10
Feb/100
Industry:
Google’s display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad.
Analytics:
Tracking social…
SportSims.net Predicts Super Bowl XLIV Winner
Feb/100
SportSims.net, an online Franchise Football Simulation Game, used their simulation engine to predict the winner and score of the upcoming Super Bowl in Miami, FL. This is the 21st year that SportSims.net's sim engine has been used to predict the outcome of the game. (PRWeb Feb 4, 2010)
Read the full story at http://www.prweb.com/releases/2010/02/prweb3560744.htm
Industry Buzz & Snippets: 02/02/10
Feb/100
Campaign:
Volkswagen gets punchy on Facebook for Super Bowl.
Brand.net spreads into video with ‘I Can’t Believe It’s Not Butter’ campaign.
Ad Pricing Trends:
Ad revs improve, but company stock…
Dockers Links TV Tag, Content Site in Super Bowl Ad
Jan/100
Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded…