Industry Buzz & News: 03/01/10
Mar/100
Ad Technologies and Vendors:
Agencies and publishers go head-to-head over automated ad buys.
How Wired’s biometric Super Bowl ad winner is geeky surprise.
CeBIT goes 3D to pull in…
All Talk, No Action For Super Bowl XLIV Advertisers
Feb/100
New study from Chadwick Martin Bailey shows just 33% went online in response to ads they watched during the Super Bowl (PRWeb Feb 11, 2010)
Read the full story at http://www.prweb.com/releases/2010/02/prweb3590614.htm
New Orleans Saints’ Web Site Hosts Record Number of Visitors Bolstered by Backend Support from Adhost and Cypress Consulting
Feb/100
Super Bowl success propelled the New Orleans Saints’ Web site into the national spotlight last Sunday bringing a record number of visitors to the site looking for additional ways to connect with their team. Thanks to Seattle-based Adhost Internet, a leading provider of server colocation, dedicated servers and Web hosting, and Cypress Consulting, a full service digital agency, fans experienced the site in championship style – without interruption. (PRWeb Feb 10, 2010)
Read the full story at http://www.prweb.com/releases/seattle-adhost/cypress-consulting/prweb3582964.htm
SocNets’ Impact on Super Bowl Ads Grows Stronger
Feb/100
Google, Facebook and Twitter played key roles in Sunday’s Super Bowl ad blitz – roles that these companies say will continue to have an impact on the brands far beyond the actual game.
Push to Social…
Industry Buzz & Snippets: 02/02/10
Feb/100
Campaign:
Volkswagen gets punchy on Facebook for Super Bowl.
Brand.net spreads into video with ‘I Can’t Believe It’s Not Butter’ campaign.
Ad Pricing Trends:
Ad revs improve, but company stock…
Dockers Links TV Tag, Content Site in Super Bowl Ad
Jan/100
Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded…
Knowteria, a Minneapolis Business Research Firm, Releases New Report “Super Bowl Facts and Figures”
Jan/100
The comprehensive 2010 Super Bowl report includes several charts, graphs and factoids built from an arsenal of more than 200 sources. It will assist public relations professionals and journalists generate story ideas and glean essential facts for articles related to the event. (PRWeb Jan 29, 2010)
Read the full story at http://www.prweb.com/releases/super-bowl/facts-and-figures/prweb3535004.htm
Industry Buzz & Snippets: 01/13/10
Jan/100
Campaigns:
Coors deploys handheld game to bars for Super Bowl build up.
Search:
Google threatens to pull out of China, citing censorship, hack attacks.
AdWords’ policy adjustment for display…
Doritos’ Consumer-Generated Super Bowl Ad Still Resonates
Jan/100
Consumer generated ads will get their moment in the sun again during the 2010 Super Bowl, thanks to Frito-Lay’s plans to increase from two to three the number of consumer-created Doritos commercials…