DOOH at Doctors’ Offices, Convenience Stores. What’s Next?
Aug/100
Digital out-of-home advertising is finding its way into new venues such as doctors’ offices and gas stations. At the same time, new industries – consumer goods for instance – are barely easing their…
The Promise of More Sales Prompt Some Firms to Make That Social Media Position Full Time
Aug/100
Only 9% of surveyed organizations have full-time positions dedicated to managing social media responsibilities, while 90% include those as part of someone’s overall responsibilities, according to a…
Marketing Data RoundUp: Working women don’t have time for online ads either
Aug/100
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Working…
Starbucks’ Ambitious Plans for Its Free Wi-Fi
Aug/100
Starbucks is not just offering its customers free wi-fi on the hazy notion that if they spend more time surfing the Web they will drink more coffee. No, the ubiquitous coffee shop retailer has plans…
Who Are They – Round 2: Can You ID These Guys Hanging Out With Domain Pioneer Richard Lau?
Aug/100
Time for another round of everyone’s favorite domain game (OK, so maybe it’s the only domain game, but we’re not too proud to take the title by default!). What we are trying to do, with your help, is identify some of the people in our massive photo database so we can match names with all of those pretty faces!
The Last Word on the Best Day/Time to Send an E-Mail
Aug/100
In a blog post, Jeffrey Rohrs at Exact Target offers up the last word on a debate that has fascinated the e-mail marketing industry from the beginning: when is the best time and day to maximize open…
Is Social Optimization the New SEM?
Aug/100
As Facebook reaches 500 million users, Twitter reaches 20 billion Tweets, and U.S. consumers devote close to a quarter of their online time on social networks, it is little wonder firms are seeking…
Time Out New York Cover Marks First Use of Mobile AR
Jul/100
Time Out New York is using mobile augmented reality in its August issue – the first magazine to do so on its cover, it says. Readers can point their smartphones at the cover to render a video of PS…
Health Marketing Looks to Crowdsourcing for New Ideas, Information
Jul/100
unNiched 2010, an event that will launch online at the end of the month, will be what its promoters say is the first time health marketers will use crowdsourcing to develop…
YouTube Puts Damper on HTML5 for Near Term
Jun/100
HTML5 is still not ready for prime time, according to You Tube – indisputably a key arbiter of video technology that works well on the web. Kuan Yong, platforms product manager for Google’s YouTube,…