Kroger Boosts Loyalty with Downloadable Coupons
Aug/100
Kroger Co., looking to boost traffic and use of its loyalty program, is making it easier to download digital coupons and load them onto its loyalty cards.
The grocery chain is offering more than 100…
As Display Ads Take off on Facebook, Don’t Discount SEO
Aug/100
Facebook’s ad traffic is expected to post phenomenal growth – even as its ad prices rise, according to comments made by the company’s COO Sheryl Sandberg. Advertisers have taken advantage of the…
May Day Update: High-quality inbound links rank better and other tips from the field
Jul/100
It’s been two months since Google’s latest algorithm update, nicknamed May Day, which affected sites that rely on “long-tail” traffic to bring the majority of visitors to their website. Little was…
Industry Buzz & News: 6/30/10
Jun/100
Ad Technologies:
YouTube to introduce ‘skippable ads.’
Campaign & Creatives:
Audi and Visa taking advantage of Yahoo’s World Cup traffic victories.
Gaming:
Why marketers should pay attention to…
Traffic Vancouver Postscript: The Castello Brothers Cross British Columbia to Visit "The Cherminator"
Jun/100
Legendary Vancouver area domainer Garry Chernoff was not able to make it to last week’s Traffic conference, so the Castello Brothers took the conference to him! Michael and David made a 250-mile pilgrimage to Penticton, British Columbia to see “The Cherminator” and wound up getting a birds eye view of Garry’s world.
[ANNOUNCE] Apache Traffic Server 2.1.1-unstable released
Jun/100
The Traffic Server community is pleased to announce the release of
Apache Traffic Server v2.1.1. This release is available for download at
http://www.apache.org/dyn/closer.cgi/trafficserver/trafficserver-2.1.1-unstable.tar.bz2
This is a developer release, i.e. it is not intended for production use.
However, we encourage Traffic Server users to download and try our
developer releases, and file bugs (and/or send patches), to help prepare
our next stable release. Changes in this release includes:
Changes with Apache Traffic Server 2.1.1
*) Allow SI decimal multipliers for numeric configuration parameters
[TS-361].
*) Standardize configure options by allowing to specify the location for
any third-party library, and split library detection code into separate
.m4 files [TS-345].
*) Reorganization of the path layout system. Add --enable-layout=LAYOUT
configure option that can select layout from config.layout file
[TS-280].
*) HTTP state machine is now 64-bit "clean", allowing for caching and
proxying documents larger than 2GB [TS-34].
*) Fix for truncated Content-Type on TS-generated responses [TS-290].
*) Performance improvements on cache for larger(ish) objects.
Signature and checksums for the artifact is included below.
Cheers,
-- Leif
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BusinessWebCoach.com Now Offers an Improved “Check-Up” With Search Engine Optimization Analysis
May/100
BusinessWebCoach.com new and improved search engine optimization analysis now provides detailed advice website owners accurately gauge their website's performance free of charge.. The marketing potential of a business website is often underestimated. A little research will prove to go a long way with an analysis designed to improve website traffic. (PRWeb May 4, 2010)
Read the full story at http://www.prweb.com/releases/2010/05/prweb3955774.htm
St Louis SEO Company Issues New Report on Site Optimization
Apr/100
Web site optimization in 2010 involves optimizing a site for search engines, social networks, and e-commerce. A surprising number of sites fail to realize their full potential of web site traffic and sales due to optimization issues and problems. Hiring a web site consulting company to optimize a site can help increase traffic and e-commerce sales. (PRWeb Apr 21, 2010)
Read the full story at http://www.prweb.com/releases/2010/04/prweb3797504.htm
Can PPC fall further?
Mar/100
The last 2-3 years have been tragic for the parking side of the domain business. Parking earnings have probably gone down by an average of 60%. Can they fall further?
We should probably look at the main factors behind the fall in ppc on the domain channel in the first place to able to make a good judgement:
- GOOG/YHOO cleaning up the domain channel’s traffic quality alongside with the parking companies. Within the domain community there has always been this belief that domain traffic quality is absolutely outstanding in comparison to search, which is usually based on one stupid report from Efficient Frontier. As a whole, domain generated traffic is worse than search for sure, there are just certain domains/verticals where traffic quality is indeed better, but this cannot be generalized for the whole channel. GOOG/YHOO have worked hard on establishing what domain traffic converts and which doesn’t and have established mechanisms to penalize bad traffic.
- Along with this clean up payouts have been cut using some kind of quality control mechanism. Although being a black box, it is likely that bad traffic is penalized in financial terms but also good traffic is not rewarded, or at least not rewarded enough.
- Advertisers are now easily able to exclude the domain channel from their PPC advertising campaigns. That is also a pretty recent case.
- GOOG/YHOO simply taking a bigger cut. One thing is what the parking companies rev share is in their contracts, second being the real rev share that takes into account the “black box”.
- Advertisers are more capable of measuring the success of their ppc campaigns. More and more advertisers measure conversions etc. This again is connected to traffic quality I mentioned above.
- The general economy. Not really necessary to explain.
The good news is that parking earnings have stabilized in the recent months, or at least they are not in free fall anymore.
So I think there is light at the end of the tunnel because a new “equilibrium” is being reached with the major cleanup of traffic quality and PPC should even increase as the economy improves. With the massive previous fall of PPC, other ways of monetizing domain traffic are suddenly kicking in. For example, I am now selling over 5% of my traffic directly to advertisers and I just started sales in January. I haven’t even started to fiddle around with affiliate stuff yet, which should bring another slight boost.